With all our global launches, we try to stay as quiet and humble as possible, waiting for the day that a few of our colourful cups land on shelves before the grand reveal. Continuing our mission for noodles around the globe, we’re super happy to announce that we have partnered with…
Musgraves Group Ireland to launch 3 of our flavours in Supervalu and Centra
One of Ireland's largest grocery and food distributors, Musgraves believes in real food and real people, presenting a fantastic marketplace for Mr Lee’s to truly feel at home. It’s an extraordinary network of independent retail-partners, and we can’t wait to see our noodles in the hands of vibrant communities across the country.
The main goal for Ireland is to give customers access to more real, convenience foods that are a source of protein, and with no added nasties, perfect for time-poor parents, busy professionals, and more. Whether Centra Drumcondra Dublin, of Supervalu Limerick and Raheny, Ireland, we’ve got you covered.
Mr Lee’s are now available in selected stores across Centra and Supervalu.
Franprix France to launch three of our flavours in Paris and more
Bonjour, Franprix France! Headquartered in Paris, Franprix is regarded as a convenience specialist when it comes to on-the-go foods in the City. With three flavours being offered, the Coconut Chicken laksa, vegan Zen Garden Vegetables and Tai Chi Chicken, innovation, authenticity and taste are a stone throw away for Parisians and more.
As expected, Damien our Founder Damien Lee was pretty thrilled about this one:
“It’s very exciting for us to partner with Franprix, not only are they a very respected retailer, but there is a definite synergy between our brand values and theirs with a focus on integrity and transparency, meaning that customers can make informed decisions. Franprix have around 800 stores across France and the brand has taken multiple steps to embrace the growing vegan and free from market, we’re delighted to now be forming part of that journey.”
Mr Lee’s are now available in selected Franprix stores.
All Smiles in Holland and Barrett, London
We’ve been busy supporting our exciting launch in Holland and Barrett this month, our vegan pairing welcomed by Head of Sales - Charlie and Marketing Executive - Micah at Holland and Barrett Victoria. Talking to shoppers about what makes us different, the Team were met with smiling faces and enthusiasm, regulars keen to get stuck into the current promo and try our al-desko, healthful lunch for themselves.
The UK’s leading health retailer is set to launch vegan-only shops in a task to become a vegetarian on-the-go leader. Mr Lee’s conveniently ties along-side this with their two vegan flavours, a good source of fibre and protein to keep you fueled.
Here’s what Damien had to say about the launch:
“I’m absolutely stoked about this partnership, for my team and I this is pretty amazing and the fruits of hard work. Holland & Barrett are a respected health retailer, but there’s also real synergy between our brand values with focus on integrity and transparency; we both trust customers to make informed decisions and so willingly give them all the information they need. The industry has seen Holland & Barrett take real strides to embrace the growing vegan market and with this launch we are aiming to further that offering.”
Mr Lee’s are now available in selected stores across Holland and Barrett and through their online store: https://www.hollandandbarrett.com/shop/brands/mr-lee-s/
AWARDS - Grocer, FDF, Nourish, GBEA, Great taste
Woah. It’s been a crazy rollercoaster of activity the past 2 months, awards nominations for our flavours coming in fast and frequent. We’re no stranger to this (currently having over 35 commendations and counting!) but in-light of these Summer successes, we can’t wait to share some of our most humbling wins to-date. We’re truly grateful.
OUR FIRST GREAT TASTE AWARD…
Nobody likes a show off, but we are currently the only instant noodle in the UK to ever recieve a Great Taste Award. Deep breath.
Organised by the Guild of Fine Food, the Great Taste is a benchmark for fine food and drinks, widely regarded as the ‘Oscars of FMCG’ for high-quality, trustworthy products. Our Coconut Curry Laksa has now joined the ranks of officiated foods, and we couldn’t be more proud of our star flavour.
Going for Gold with the Grocer
Another one off the bucket list. Mr Lee’s were welcomed by red carpets and cameras at this years Grocer Gold Awards Gala, the food industry’s ‘must attend’ annual event. These awards are known to highlight the very best of grocery offering, giving on-trend, disruptive brands a chance to shine amongst the greats.
Much to our surprise, successful efforts to export in Australia and Europe were rewarded through receiving ‘Exporter of the Year’ - competing against fantastic examples of Food & Beverage exporters. I guess dreams do come true.
The UK’s Toughest Health Food Award? No Problem!
It doesn’t stop there! A night of celebrations for the new generation of health foods culminated in our Founder, Damien Lee, accepting a merit recognition for our Coconut Chicken Laksa.
The awards aims to raise awareness of the amount of sugar and additives in our food, helping people to make better food choices, and thanking those who work tirelessly to create nutritious food. As a special request, Damien was able to deliver a personable speech, taking the audience through the trials and tribulations of the company’s cycle, whilst also educating on how to avoid all the nasties.
The Nourish awards team had this to say:
“A truly inspirational speaker, we were honoured to hear his story last night and a huge congratulations on the win!”
A personal cheers from us to all the well deserved award winners. You’re rocking the food industry!
A Great British Entrepreneur Award?
Bring it on...Whilst we are one of the most authentically Asian instant noodles on the market, this doesn’t dismiss our British credentials, lovingly packed in the UK, and supported by a series of esteemed british business owners.
Well here here! Damien has received yet another nomination, but this time, as the Small Business Entrepreneur of the Year for the Great British Entrepreneur Awards. Joining 104 finalists over 13 categories, this will be the 6th year of acknowledgement for the hard work and inspiring stories of businesses across the United Kingdom, and it’s through these nominations that leaders like Damien can continue to inspire a generation of creative entrepreneurs to try something new and challenging.
The GBEA themselves have noted Damien as one of the most exciting food entrepreneurs to watch, having this to say back in 2018:
“When cancer diagnosis prevented Damien Lee from eating his favourite noodles, he decided he would dedicate his life to creating the healthy and delicious version of the dish. The dream is now realised, as Mr Lee’s company brings freshness straight from the paddy fields of Vietnam through gluten-free, award-winning noodles.”
Winners will be announced this October in London, and you can find more information about the finalists here