Dear friends, family and colleagues,
My journey since leaving the City of London 3 years ago has been amazing in many ways. I moved from London to Bournemouth, started my tech startup, was diagnosed with late stage 4 cancer with only weeks to live. Then, I lost my start up due to my cancer, cracked on with beating cancer to being declared in complete remission, got divorced and started my new healthy eating and tech company Mr Lee's Noodles. To add to the journey, we’re about to undertake our first equity crowdfunding campaign to raise growth capital for the business. To learn more please visit seedrs.com/mrleesnoodles
This are going really well and I wanted to set aside a few minutes to share what’s going on with Mr Lee’s Noodles. First and foremost, the company is growing quickly, we’re receiving great validation, we keep winning awards (and we’re finalists for the Amazon Growing Business Awards 2016, Entrepreneur of the Year, which has included Richard Branson, James Dyson and the founders of Innocent Drinks previously!).
Mr Lee’s Noodles has created a breakthrough in the convenience food market and we’re building this into a substantial business and brand. We've created an amazing - and healthy - instant noodle which is expected to make a huge impact in the massive instant noodle and healthy convenience foods market. Convenience foods are worth in excess of >£40bn in UK alone. We've also changed the game for distribution by having developed a revolutionary, smart, next generation interactive 24/7 hot noodle vending machine and related software. This gives us a branded proprietary distribution channel and ultra low cost unstaffed retail outlet equivalents in high footfall areas. We’ve already partnered with Compass Group UK, who manages 10,000+ UK outlets and thousands more around the globe, and are being sought out by universities, hospitals, defence industry, airlines, hotels, existing vending groups and more to provide vended products for their high footfall locations. We soft launched distribution online in September, we are available on Amazon and are selling to corporates/hotels in 3 countries, with distribution growth just now underway and the current focus.
After a year and half of development and over £650k invested to date, we have developed, manufactured and launched 6 flavours, receiving rave reviews and awards; and we have now completed our intelligent vending machines prototype, with proprietary IP, for launch in January 2017. Mr Lee's Noodles is now raising further funds for rolling out distribution, producing stock, working capital, marketing and placing Mr Lee's 24/7 automated Noodle Kiosks in core sectors in the UK.
We are doing a combined private investor and crowdfunding round of around £700,000, working with Seedrs the UK’s most active investor in private companies to make it possible for anyone to be a part of the round. We’re inviting friends, family and close colleagues to pre-register for early-access to the campaign before it opens up to the public next week. For those who are interested, the business is EIS eligible, which means that investors who are UK taxpayers may be eligible to claim 30% of their investment back in income tax relief.
And here are a few links to reviews of our noodles:
I would really appreciate you taking a look and supporting the business through our next phase towards world domination. I hope you’ll be part of something which is set to make a big impact in this sector and for healthier eating. It’s been a hugely fun journey so far and I would love those of you who are interested to come and join our ride.