Even though we’re a relatively young brand (formed in 2016), we are consistently having ‘pinch us’ moments and this is certainly one of them! Holland & Barrett are a prestigious high street health brand, and this marks quite a milestone for Mr Lee’s. It means it will be even easier for people to get hold of our nutritious noodles, but also gives us extra recognition as we know from the rigorous process how seriously (understandably) H&B examine new stockists.
Damien ‘Mr Lee’, our CEO and Founder says, “I’m absolutely stoked about this partnership, for my team and I this is pretty amazing and the fruits of hard work. Holland & Barrett are a respected health retailer, but there’s also real synergy between our brand values with focus on integrity and transparency; we both trust customers to make informed decisions and so willingly give them all the information they need. The industry has seen Holland & Barrett take real strides to embrace the growing vegan market and with this launch we are aiming to further that offering.”
We’ve had a recent ‘reboot’ of our flavours, to enhance our amazing tastes and challenge traditional perceptions about noodles in a cup. We want to convey that Mr Lee’s are developed using the finest ingredients and our recipes are uniquely crafted from authentic recipes, lovingly created by our fantastic team of Asian innovators. Look out for some videos showcasing our recipes on our channels soon!
Our vegan friendly Zen Garden Vegetables and Dragon Fire Vegetables (both certified by the Vegan Society) are currently available from Holland & Barrett. We know our credentials in this category are unrivalled, all noodles are low in sugar, low in calories and certified gluten-free (Coeliac UK) across the entire range.
We’d love to know if you spot our noodles, tag @mrleespurefoods in your pics or insta stories.