Since day one, it has always been Damien’s intention to take Mr Lee’s Noodles down under. With the Australian market practically crying out for a healthier, more premium instant noodle and Damien having been born in Australia, it’s been a long time coming, and as a business we couldn’t be more excited with the response we’ve had since introducing our product to the nation.
Our journey down under started late 2017, and since then we’ve been overwhelmed by the rising demand for Mr Lee’s Noodles. Unlike in the UK, Australia has no real answer to a premium, gourmet instant noodle, and most certainly doesn’t have any truly healthy adaptations. This has left a huge gap in the market, and every conversation we’ve had has lead to exciting possibilities. Over the past few months, we’ve dipped our toes in the water, selling through our online store to gauge the response, and whereas we knew there would be an audience for us here, demand has simply kept increasing, our inboxes being flooded by one unanimous outcry: ‘Where can I get these locally?’
Well, we’ve had to keep this quiet for a while now. Dotting the i’s and crossing the t’s, putting in place additional manufacturing and having quiet conversations behind closed doors, until this very day. Today, not one, not two, but four of our exciting flavours are launching in over 800 stores with Woolworths. This is by far our biggest launch to date globally, and we can’t wait for you to get your hands on our new-to-Australia flavours, to make a noise and join the Mr Lee’s family.
Our noodles have now landed on the shelves of Woolworths, ready for the masses to descend upon them and share the noodle love. You can find your local stockist on our handy map and we have a few more announcements to come, including launch in Metro, so keep your eyes peeled on our new AU-dedicated Twitter for as and when they come, and of course we’ll have plenty of opportunities to get your noodle on and get involved – watch this space, and remember to shake it up!